MARKETING PROFESSIONAL SERVICES RESOURCE CENTER

• Professional Services Lead Generation White Paper: Making Lead Generation Work for Professional Services 
  
  
• Articles on marketing professional services from the Wellesley Hills Group website
  
  
• Research on marketing professional services by Wellesley Hills Group and RainToday.com including How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective
  
  
• Articles by industry experts and benchmark research focused on specifically on marketing professional services from RainToday.com
  
  
• Generally helpful articles from Marketing Profs Magazine on branding and marketing, sometimes containing service industry focused articles
  
  
• Articles from Marketing Sherpa usually have strong data and case studies to back them up, with periodic service industry marketing case studies
  
  
• Our training program, Generating Leads and Creating Demand for Your Services, covering lead generation strategy, tactics, and managing the lead generation process at a professional service business
  
  
• Case studies that focus on improving professional services marketing performance

You may also be interested in visiting some of the major trade associations focused on marketing professional services:

• Association for Accounting Marketing, professional services marketing for accountants and CPAs
  
  
• Society for Marketing Professional Services, focused on marketing architectural, engineering, and construction services
  
  
• Legal Marketing Association, containing information and links focused on marketing legal services