In conjunction with Wellesley Hills Group's publishing arm, RainToday.com, we conduct benchmark research on professional services marketing and selling to provide service firm leaders with data, analysis, and advice for growing your firm.

How Clients Buy: 2009 Benchmark Report on Professional Services Marketing and Selling From the Client Perspective

How do prospective clients identify, evaluate, trust, and eventually decide to hire service providers in your area?

Having purchased $1.7 billion in professional services, more than 200 buyers reveal their hiring behaviors and attitudes in this newest edition of How Clients Buy. The report features 57 pages of data and analysis, 29 charts and tables, purchasing trends and significant changes compared to 2005, and 18 major analyst observations, commentary, and recommendations that demystify the professional services purchasing process.

"Understanding how clients buy services can make or break a professional services business, and RainToday's researchers have cracked the code on this essential issue. How Clients Buy won't sit on your shelf. It will become a key ingredient to your business development strategy."
- Michael McLaughlin, Principal, MindShare Consulting LLC, and author of Guerilla Marketing for Consultants

Learn more or order your copy from RainToday.com.

Fees and Pricing Benchmark Report: Consulting Industry 2008

A key element of growing your consulting firm is keeping ever-vigilant watch over your competition...who are they? What space do they occupy? Why do they attract—and retain—the same clients you aggressively pursue? What marketing and sales strategies do you need to put in place to guard against competitive inroads and help secure a profitable, leadership position?

The bedrock of competitive analysis includes having a solid grasp of competitor sales and marketing practices—especially the fee structures, discounting guidelines, pricing approaches, and overall pricing models that can spell the difference between champion players and the also-rans.

With the Fees and Pricing Benchmark Report, you will learn exactly what the pricing landscape looks like in the consulting field. The report includes:

• 69 Pages of compelling content, expert commentary, and incisive analyses
• 70 Charts and tables that explicitly detail surprising findings
• 7 Major pricing recommendations to recharge your marketing and sales outreach
• A median hourly rate index broken down by industry specialty, level of professional, and firm category (brand leaders and premium-price firms)

• Aggregate insight culled from 645 executives in the Consulting Industry

Learn more or order your copy from RainToday.com.

What's Working in Lead Generation Benchmark Report

As a service firm leader, you need to make decisions about marketing, lead generation, and business development that will shape the future growth and success of your firm.

But how do you decide between all of the lead generation options such as cold calling, conference speaking, publishing, seminars, direct mail, PR, referral programs, Internet marketing, and others? How do you know which mix will generate the most qualified leads? How much should you spend on each of them?

What's Working in Lead Generation Benchmark Report will help you develop your lead generation strategy and choose which tactics will have the greatest impact on your ability to generate leads. The report includes:

• Over 150 Pages of Data and Expert Analysis on How to Generate More Leads for Your Services
• 32 Charts and Graphs
• 43 Data Tables
• Expert Commentary and Analysis
• Data from over 730 Leaders of Professional Services Firms
• 22 Pages of Verbatim Comments and Advice on What Lead Generation Tactics Work and How to Make them Work
• Download the Executive Summary, 6 Lead Generation Insights

Learn more or order your copy on RainToday.com.

The Business Impact of Writing A Book: Data, Analysis, and Lessons Learned From Professional Service Providers Who Have Done It

Deciding whether or not to write a book, actually sitting down to write it, and going through the process to get a book published is incredibly time consuming and confusing. The Business Impact of Writing a Book offers advice from authors who've done it and gives you the data on what publishing a book can do for you and your professional service practice.

Report features include 80 pages of content and expert commentary, 40  charts and graphs, insight from credited authors such as Chip Bell, C.J. Hayden, Patrick McKenna and 200 other authors, and key statistics on costs, direct and indirect revenues, and marketing.

“My first reaction was, Of course, you don't need a study for this. But the more I read, the more impressed I was with your validating this and providing so much expert opinion and analysis.”
- Alan Weiss, Author, Million Dollar Consulting

Learn more or order your copy on RainToday.com.