Insights

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What Marketing Can Do for a Firm

Mike Schultz Video

"In our experience, if you look at marketing tactics through the lens of the outcomes marketing can produce, it gets a lot easier to select the tactics."

- Mike Schultz

President of Wellesley Hills Group and co-author of Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation (Wiley, 2011)