Over the years, we've worked with dozens of training and executive education organizations to help them market public seminars and programs, sell in-house training programs, and enhance their overall revenue and profitability. Major universities, private training companies, and non-profit educational powerhouses turn to Wellesley Hills Group for marketing strategy, marketing implementation, lead generation, and business development.

We work with clients in situations ranging from high-energy, high-volume telemarketing organizations selling public seminars, to high-end, high-quality university executive education centers selling six- and seven-figure training and development programs to corporate executives. 

We regularly work with training and executive education companies in the following areas:

Growth and Marketing Strategy: We research markets and build marketing strategies, helping our clients spend time, energy, and budgets to yield the best results. As experts in public and in-house training program marketing, our clients often tap us to help them build and market programs globally. Learn more>>

Branding: We create powerful training and executive education firm brands, helping our clients communicate and interact with the market in ways that resonate with decision makers, differentiate the firm, and will be remembered at the elusive time of need. Learn more>>

Marketing Campaigns: We help training and executive education firms build market presence by building and implementing marketing campaigns that generate leads, convert leads to new clients, and convey the breadth and depth of the firm capabilities. Learn more>>

Lead Generation: We help training and executive education firms target their best clients, as well as build and implement lead generation campaigns and ongoing lead nurturing communications programs that lead to new business. Learn more>>

Business Development Performance Consulting: We work with training and executive education firms to understand what it will take to build and implement cultures that foster business development and rainmaking success. Learn more>>

Rainmaking Learning and Development: Typically customized for each training and executive education firm’s needs, our training teaches consultants and leaders how to get new clients using our tested and proven RAIN Selling^SM business development methodology, intensive How to Sell Professional Services, and other skill-building seminars. Learn more>>

Coaching: A major component of business development skill building is coaching. We coach training and executive education business developers and leaders one-on-one, helping them build and hone individual skills, and build and execute personal business development plans over the long term. Working individually with people helps them create the career-long habit of making time to sell and selling in a way that is ethical, professional, and effective. Learn more>>

Speaking and Facilitation: Wellesley Hills Group leaders regularly deliver speeches and presentations to training and executive education firm leaders and facilitate retreats around core topics of growth strategy, brand leadership, and business development success. Learn more>>

Representative Training and Executive Education Industry Clients:

• Advanced Practice Strategies, Inc.
• Bright Horizons
• Bryant College
• Cengage Learning
• Fitchburg State College
• Harvard Business School
• Houghton Mifflin Harcourt
• London Business School
• Massachusetts Center for Teaching and Learning
• San Francisco State University

Practice leader: Robert Croston, Vice President and Principal Consultant, Wellesley Hills Group