Industries

We work only within professional services industries and understand the special business dynamics of services firms.

 
 
 
Home > Industries > Technology

Technology

The landscape of technology consulting and services firms is constantly changing, regularly creating new opportunities to succeed and grow. Technology product firms see services as opportunities to generate high margins, revenue growth, and added value to clients.

If your company is a technology service or consulting firm, or primarily a technology product firm that sells services as a part of overall solutions, we can help.

We regularly work with technology consulting and service firms in the following areas:

Growth and Marketing Strategy: We research markets and build marketing strategies, helping our clients spend time, energy, and budgets to yield the best results. With technology firms, we work specifically to help them build and implement strategies to grow their service and integrated solution businesses. Learn more>>

Branding: We create powerful technology firm brands, helping our clients communicate and interact with the market in ways that resonate with decision makers, differentiate the firm, and will be remembered at the elusive time of need. Learn more>>

Marketing Campaigns: We help technology firms build market presence by building and implementing marketing campaigns that generate leads, convert leads to new clients, and convey the breadth and depth of the firm capabilities. Learn more>>

Lead Generation: We help technology firms target their best clients, as well as build and implement lead generation campaigns and ongoing lead nurturing communications programs that lead to new business. Learn more>>

Business Development Performance Consulting: We work with technology firms to understand what it will take to build and implement cultures that foster sales and revenue growth success. Our work spans across companies, including core sales processes and teams, as well as technology consultants and service professionals, to help them improve account penetration, retention, cross-selling, and up-selling. Learn more>>

Sales Learning and Development: Typically customized for each technology firm’s needs, our training teaches technology sales and service professionals how to get new clients using our tested and proven RAIN SellingSM business development methodology, intensive How to Sell Professional Services, and other skill-building seminars. Our competency-based approach is designed specifically for technology professionals and helps them build skills and confidence. Learn more>>

Coaching: A major component of business development skill building is coaching. We coach technology consultants and leaders one-on-one, helping them build and hone individual skills, and build and execute personal business development plans over the long term. Working individually with people helps them create the career-long habit of making time to sell and selling in a way that is ethical, professional, and effective. Learn more>>

Speaking and Facilitation: Wellesley Hills Group leaders regularly deliver speeches and presentations to technology firm leaders and facilitate retreats around core topics of growth strategy, brand leadership, and business development success. Learn more>>

Representative Technology Industry Clients: 

  • 3Com Corporation
  • BEA
  • Breakaway Technologies
  • Drivestream
  • Everon Technology Services
  • FireTower
  • Gardner Resources Consulting
  • Genisys Group
  • Informatica
  • Ingram Micro
  • Instron
  • Leveraged Technologies, Inc.
  • Omnios
  • Pegasystems
  • TechFocus Research, Inc
  • Vynamic


Practice leader: Robert Croston, Vice President and Principal Consultant, Wellesley Hills Group

Document Actions

What Do Clients Want?

Mike Schultz Video

"In our research, How Clients Buy, 38% of buyers said that service providers didn't listen to them while they were trying to sell their services."

- Mike Schultz

President of Wellesley Hills Group and co-author of Professional Services Marketing

Client Quote

With Wellesley Hills Group's guidance, we were able to follow a marketing road map that built the foundation for communicating our services to customers on a regional and national level. They built a model that we can now repeat and follow.

Dave Liniado

President, Everon Technology Services