Law
In just the past generation, the way law firms generate business has changed tremendously. Clients used to find lawyers—now lawyers go to market to find clients.
As law firm leaders know, many law firms have difficulty differentiating their firms and services, and they are not as well known in their markets as they need to be to compete. Lawyers can also be much more effective in the business development processes, creating and enhancing important relationships, communicating value to clients, and winning new business in competitive situations.
You need to have a strategy and plan to meet new challenges and support firm growth. Individual lawyers and practice leaders need the skills to create and enhance client relationships and bring in new business for their firms to thrive.
We work with law firms to build cultures and organizational structures that support rainmaking success firm wide. Whether your challenge is dominating your market, building a marketing plan, growing a new office or practice, engaging the whole firm in client development success, or setting up the right business development and marketing structure, Wellesley Hills Group can help.
Wellesley Hills Group can help you find, win, and keep clients by putting the right law firm marketing and business development strategies to use.
We regularly work with law firms in the following areas:
Growth and Marketing Strategy: We research markets and build marketing strategies, helping our clients spend time, energy, and budgets to yield the best results. It’s not enough to allocate budgets and spend on marketing. Firms need to make the right marketing decisions, and choose the right marketing activities to undertake, that will make the most difference in their ability to grow the firm. We can help. Learn more>>
Branding: We create powerful law firm brands, helping our clients communicate and interact with the market in ways that resonate with decision makers, differentiate the firm, and will be remembered at the elusive time of need. Learn more>>
Marketing Campaigns and Ongoing Implementation: We help law firms build market presence by building and implementing marketing campaigns that generate leads, convert leads to new clients, and convey the breadth and depth of the firm capabilities. Learn more>>
Business Development Performance Consulting: We work with law firms to understand what it takes to build and implement cultures that foster business development and rainmaking success. Whether it’s getting everyone at the firm to contribute to revenue growth or improving cross-selling, up-selling, and account penetration, we can help. Learn more>>
Rainmaking Learning and Development: The law firm of the future is investing in career-long development of its lawyers, not only in their legal skills, but in their ability to build new business. Typically customized for each law firm’s needs, our training teaches lawyers how to get new clients using our tested and proven RAIN SellingSM business development methodology and intensive Rainmaker Development Program for Lawyers. Our competency-based approach is designed specifically for lawyers and helps them build skills and confidence to grow their practices. Learn more>>
Coaching: A major component of our Rainmaker Development Program is lawyer coaching. We coach lawyers one-on-one, helping them build and hone individual skills, and build and execute personal business development plans over the long term. Working individually with lawyers helps them create the career-long habit of making time to sell and selling in a way that is ethical, professional, and effective. Learn more>>
Speaking and Facilitation: Wellesley Hills Group leaders regularly deliver speeches and presentations to law firm leaders and facilitate retreats around core topics of growth strategy, brand leadership, and business development success. Along with delivering in-house programs for firms around the world, our leaders have delivered keynote speeches at major industry conferences such as the Legal Marketing Association and PM Forum. Learn more>>
Representative Law Firm Clients:
- Cohen & Oalican, LLP
- Greenberg Traurig
- Hemenway & Barnes
- King, Krebs & Jurgens
- Lahive & Cockfield
- Masterman, Culbert & Tully
- McDermott Will & Emery
- Morse, Barnes-Brown & Pendleton
- Sherin and Lodgen
- Sullivan & Worcester
- Thorp Reed & Armstrong, LLP
Practice leader: Rachel Hayes, Vice President and Principal Consultant, Wellesley Hills Group
