Architecture and Engineering
Referrals, repeat business, and responding to RFPs used to be enough to sustain growth. However, growth strategy, marketing, and business development are fundamentally changing in the architecture and engineering industries. The shifting economy and shifting business landscape make revenue and profit growth constantly moving targets.
The Wellesley Hills Group can help you develop overall growth, marketing, and business development strategies, and then implement those strategies with you, so you can generate more leads and grow your business.
We help architecture, engineering, and construction firms differentiate themselves in the market overall, build the relationships necessary for business development success, and compete to win during the sales and RFP processes.
We regularly work with architecture and engineering firms in the following areas:
Growth and Marketing Strategy: We research markets and build marketing strategies, helping our clients spend time, energy, and budgets to yield the best results. Learn more>>
Branding: We create powerful architecture and engineering firm brands, helping our clients communicate and interact with the market in ways that resonate with decision makers, differentiate the firm, and will be remembered at the elusive time of need. Learn more>>
Marketing Campaigns and Ongoing Implementation: We help architecture and engineering firms build market presence by building and implementing marketing campaigns that generate leads, convert leads to new clients, and convey the breadth and depth of the firm capabilities. Learn more>>
Business Development Performance Consulting: Business development and sales in architecture and engineering firms are unlike any other industry. Building relationships with prospects and clients is vital to the success of any architecture or engineering firm. Yet, RFP processes often make it difficult to build these relationships and sell the value of your services in the face of steep price competition. You need to avoid being viewed as a commodity. In addition to building individual skills, firms need to build cultures of business development success where all team members are doing their part to grow the firm. We can help. Learn more>>
Rainmaking Learning and Development: Business development is not the favorite business activity of most architects and engineers. Yet business is won and lost by the relationships professionals make, the conversations that they lead in firm interviews, and their skill in presenting cases for why they should win engagements. Through our How to Sell Professional Services and other skill-building seminars, we help architects and engineers become top performing rainmakers. Learn more>>
Coaching: A major component of business development skill building is coaching. We coach architects and engineers one-on-one, helping them build and hone individual skills, and build and execute personal business development plans over the long term. Working individually with architects and engineers helps them create the career-long habit of making time to sell and selling in a way that is ethical, professional, and effective. Learn more>>
Speaking and Facilitation: Wellesley Hills Group leaders regularly deliver speeches and presentations to architecture and engineering firm leaders and facilitate retreats around core topics of growth strategy, brand leadership, and business development success. Along with delivering in-house programs for firms around the world, our leaders have delivered keynote speeches at major industry conferences, such as the Society for Marketing Professional Services. Learn more>>
Representative Architecture and Engineering Industry Clients:
- ADS Environmental Services
- AES Consulting Engineers
- Ameresco
- Capaccio Environmental Services
- Carmagen Engineering, Inc.
- Testing Lab of the Palm Beaches, Inc.
- Vanasse Hangen Brustlin
Practice leader: John Doerr, President, Wellesley Hills Group


