Seminar Description
All too often it feels as though professional services are becoming a commodity. We find ourselves wondering, how can we possibly separate ourselves from the crowd? How can we demonstrate the full value of our services, and get paid what we should get paid for them? We know we're worth more than the going rate...but we need to be able to get more.

In this one-day seminar, we will work with you to develop a compelling value proposition, a tangible statement of how your clients will benefit from using or engaging your service. You'll learn how to communicate that value proposition in your marketing, sales, and consulting efforts. You'll also focus on how to define, communicate, and monetize the value of the specific solutions you offer.

You Will Learn How to:

• Shift from selling features to selling value

• Build value in the selling process itself
• Craft a compelling value proposition that speaks to your prospects
• Make the business case for your services
• Communicate the value of your solutions in your proposals
• Leverage examples of value propositions others use
• Differentiate through value you provide

Benefits of Selling the Value of Your Services

• Become a "trusted partner" in your clients' eyes and less a "vendor"
• Increase your fees with less pushback
• Win more meetings and sales conversations
• Deliver value to prospects during the sales process itself
• Retain more clients as you reinforce value
• Create urgency in the minds of the buyers of your services
• Leave with actual wording for your value proposition
• Close deals that you might have lost to indifference or lack of urgency of the client

Who Should Attend
This program is for all professional services providers, business leaders, business developers, and marketers in:

• Accounting and Financial Consulting
• Law
• Consulting (Management, IT, HR, Training, etc.)
• Architecture, Engineering, and Construction
• PR, Marketing, and Advertising
• Other Business-to-Business Professional Services
  

CPE Credits: 7.5 Credits Available

Delivery
This seminar is available as an on-site training program.

Learn more
Contact us to learn more about bringing this program to your organization – 508.626.9991.