Seminar Description
Not too long ago referrals could sustain a healthy, fast growing professional services firm. While referrals are still necessary, many firms find that they are no longer sufficient to achieve growth goals. Now that referrals are only one part of the marketing and sales story, how do you generate the leads necessary to support growth at your firm?

This seminar covers the spectrum of short-term and long-term lead generation and demand creation, including topics such as setting meetings, direct marketing, building brand, creating top-of-mind awareness for your services, marketing to current clients as well as prospects, and becoming a preferred provider of your prospects. 

You will learn how to:

• Generate leads and demand
• Take the value of your services and communicate that value to clients
• Create a lead generation program
• Communicate with clients and prospects in multi-faceted ways that create real demand
• Create "offers" that engage prospects and deepen relationships
• Set up lead nurturing as a system

Benefits of attending Generating Leads and Creating Demand for Your Services:

• Get more prospects in your business pipeline
• Turn "long-term" leads into actual business
• Create more opportunities for your services
• Create conversations at the elusive time of need
• Reinforce your value proposition over the long-term
• Insulate current clients from competitors
• Brand your services with top prospects

Who Should Attend

• Accounting and Financial Consulting
• Law
• Consulting (Management, IT, HR, Training, etc.)
• Architecture, Engineering, and Construction
• PR, Marketing, and Advertising
• Other Business-to-Business Professional Services
  

CPE Credits: 7.5 Credits Available

Delivery
This seminar is available as an on-site training program.

Learn more
Contact us to learn more about bringing this program to your organization – 508.626.9991.