Are you tired of:

• Spending money on marketing initiatives that don’t generate ROI?
  
• Wasting resources on rainmaking training programs that come and go, but don’t stick?
  
• Feeling like you’re not in control of your own revenue generation destiny?
  
• Firing big-gun business developers who were supposed to sell, but didn’t?
  
• Riding the services revenue rollercoaster because marketing is always “restarting”?
  
  

If you are, you’re not alone. Many services firm leaders have good instincts and ideas for revenue growth, but their firms haven’t achieved the success they know they should achieve.

If you want to grow your firm, you must first understand the five drivers of revenue growth, then analyze how they apply to your firm, and plan how improvements in each area will affect revenue growth.

In this webinar, Mike Schultz, President of Wellesley Hills Group, co-author of Professional Services Marketing (Wiley, 2009), and co-author of the recent Five Drivers of Revenue Growth for Professional Services white paper, will explain Wellesley Hills Group’s new framework for overall firm growth thinking and action planning.

• The five drivers and how they affect revenue growth

• Three pillars of a value proposition, and the consequences of not attending to all of them
• How to measure the effect of increasing your number of rainmakers and improving your rainmaking results
• Six keys to building a high performance business development culture
• Four business outcomes of marketing, and what it really takes to achieve them
• The importance of leadership and management, and how it can drive revenue
  
  

Who Should Attend
This webinar is well-suited for C-level executives and professional services leaders looking to zero in on the major areas that affect revenue growth at their organization, as well as those looking to take the first step in pursuing a more successful growth strategy.

About the Presenter
Mike Schultz is President of Wellesley Hills Group, a management consulting, marketing, and rainmaker performance improvement firm focused on helping professional services firms grow. He is also author of Professional Services Marketing (Wiley, 2009) and Publisher of RainToday.com, the premier online source for insight, advice, and tools for service business rainmakers, marketers, and leaders. Contact Mike at mschultz@whillsgroup.com or on Twitter @Mike_Schultz. Check out Mike's Services Marketing Blog for the freshest tips and insights in professional services marketing and selling.

When: Friday, May 7, 2010 from 1:00 pm. to 2:00 p.m.

Registration: FREE - Register now. Attendance is limited.