Cold calling. Conference speaking. PR. Seminars. Direct mail. Thought leadership. Referral programs. Email. Newsletters. Internet marketing. How do you know which will generate the most qualified leads for your services?

Description
To help you develop your lead generation strategy and choose which tactics will have the greatest impact on your ability to generate new leads, Wellesley Hills Group is pleased to offer our executive breakfast seminar, Lead Generation Success for Professional Services.

At this seminar, we will be sharing exclusive data from our yet to be released What’s Working in Lead Generation 2010 benchmark report. In this research conducted in the spring of 2010, over 800 service businesses reported on what has worked, what hasn’t, and what they are planning to do in the future to generate leads.

When you join us for Lead Generation Success for Professional Services, you will receive an executive summary of our forthcoming What’s Working in Lead Generation 2010 benchmark report. With data from over 800 service businesses, this new research offers a detailed and insightful look at case studies, examples, and results data on lead generation at professional services firms.

• How to get through to tough-to-reach decision makers

• How to fill the front end of the pipeline with qualified prospects that will buy
• Which tactics are most effective to generate leads
• Which tactics look good, but don’t work well for lead generation 
• How lead generation works with other marketing and business development activities
• Which tactics will work for your firm, given the dynamics of your services and your target market
• What has worked and what hasn’t for hundreds of professional services firms
• How to avoid common mistakes made in lead generation tactic choice and implementation
• Keys to developing a culture that supports ongoing lead generation success
  

Who Will Benefit
The executive breakfast seminar is best suited for C-level executives and partners at business-to-business professional services firms. Specific industries include:

• Consulting (Management, IT, HR, Training, etc.)
• Accounting and Financial Services
  
• Law 
• Architecture, Engineering, and Construction 
• PR, Marketing, and Advertising 
• Other Business-to-Business Professionals
  
  

When: Tuesday, June 15, 2010 from 8:00 a.m. to 9:30 a.m. (breakfast and networking begin at 7:30 a.m.)

Where: Newton Marriott - 2345 Commonwealth Avenue, Newton, MA 02466

Registration: $45 - Register yourself and bring a colleague for free. Attendance is limited. Call (508) 626-9991 to register by phone.

Testimonials from February 2010 Breakfast Attendees

"With no market background and far too many things to do, Wellesley Hills Group’s approach helps me understand what to focus on and how to do it while not feeling totally overwhelmed."
- Nort Salz, President, Deep Customer Connections

"I always walk away from the program with incredible information and ideas on how to perfect our brand as a services company."
- Kip Hollister, CEO, Hollister

"Schultz gets it! Very refreshing. Great presenter. Lots of substance."
- Matthew Boyle, Partner and CMO, Moody, Famiglietti & Andronico