FRAMINGHAM, MA - July 20, 2009 – Co-authored by Wellesley Hills Group's Mike Schultz and John E. Doerr, Professional Services Marketing is an essential how-to for professional services firms seeking insight on building premier brands, thriving lead generation engines, and cultures of business development success. Filled with benchmark research, industry case studies, and personal anecdotes from top service marketing professionals, the book offers expert tricks and best practices to propel service firms to the head of the pack.
 
Author John Doerr said "From a seat of the pants exercise often conducted in one’s spare time, to serious work conducted by dedicated people doing thoughtful marketing, professional services marketing has come of age. In writing this book, we wanted to provide a practical, research-based tool that recognized and realized that sea change. In the writing, we also wanted to make our work easy to access, and (we hope) fun to read. We certainly did not seek to add to the volume of business books already sitting idly on the shelf, but provide a constant companion that becomes dog-eared and scuffed from continuous and productive use for years to come."

Based on insight from firms that succeed and the science of how clients buy, Professional Services Marketing is the perfect book for consultants, attorneys, accountants, engineers, and other professional service providers. It includes mini-case studies that illustrate major points and and stories from well-respected professionals in the industry. The book focuses on key areas including creating a marketing and growth strategy, establishing a premier brand, becoming a respected thought leader, developing rainmaking skills, building a lead generation engine, and increasing repeat business.

David Maister, author of Managing the Professional Service Firm said, "This book is that rare thing: simultaneously wise, practical, readily accessible and data-driven. A necessary addition to your reading."

More information, including advanced praise, table of contents, and a sample chapter, is available on the newly-launched book website, professionalservicesmarketingbook.com.

About Wellesley Hills Group
Wellesley Hills Group (www.whillsgroup.com) is a management consulting, marketing, and lead generation firm focused on helping professional services firms grow. Wellesley Hills Group publishes RainToday.com (www.raintoday.com) to provide a premium source of information for professional services firms and service practitioners to help them market and sell their services.

About RainToday
RainToday.com is the premier online provider of information, resources, and tools for service business rainmakers, marketers and leaders. RainToday.com features the most up-to-date resources including articles by industry experts, how-to guides and tools, sales and marketing research reports, webinars and events, and a weekly newsletter. For more information, visit http://www.raintoday.com.

Contact Information
Adam Tokarz
Marketing Associate
Wellesley Hills Group
atokarz@whillsgroup.com

p. 508-626-9991 x212
f. 508-848-3082