FRAMINGHAM, MA - May 15, 2009 - In the new ebook, The One Piece of Advice You Need to Earn Your Clients' Loyalty, Wellesley Hills Group and RainToday.com set out to answer oft-asked questions about how to build client relationships and become a trusted advisor. Nine experts weighed in on what it takes to build the type of client relationships that keep them loyal and coming back year after year.

“There’s a lot of talk right now about ‘surviving this recession’ and much of it centers around bringing in new business,” said Erica Stritch, General Manager of RainToday.com. “But what about keeping and growing your clients - the ones who are your best source of new business? Maintaining and growing relationships with clients can be the difference between survival and failure. This special report provides essential advice on what it takes to earn your clients' loyalty and keep them coming back for more.”

In the report, client loyalty experts including Andrew Sobel, Jill Griffin, and Michael McLaughlin offer tips and tactics that can be immediately applied to client relationships. Similar themes emerged in their advice including being up front with clients, being proactive with ideas, and getting to know your client’s business.

Mike Schultz, Co-president of Wellesley Hills Group, focused his article, Keeping Your Clients Loyal - Nine Questions You Need Answered, on client’s perception of value and perception of differentiation. In her article “How to Become Invaluable,” Jill Konrath, author of Selling to Big Companies, gives specific examples of how to offer value to your clients over time.

For additional information and to read these articles, click here to download a copy of the full report.

About Wellesley Hills Group

Wellesley Hills Group (http://www.whillsgroup.com) is a management consulting, marketing, and lead generation firm focused on helping professional services firms grow. Wellesley Hills Group publishes RainToday.com (http://www.raintoday.com) to provide a premium source of information for professional services firms and service practitioners to help them market and sell their services.

About RainToday

RainToday.com is the premier online provider of information, resources, and tools for service business rainmakers, marketers and leaders. RainToday.com features the most up-to-date resources including articles by industry experts, how-to guides and tools, sales and marketing research reports, webinars and events, and a weekly newsletter. For more information, visit http://www.raintoday.com.

Contact Information
Kelly Kerr
Marketing Assistant
Wellesley Hills Group
kkerr@whillsgroup.com

p. 508-626-9991 x209
f. 508-848-3082