FRAMINGHAM, MA – August 17, 2009 – Professional Services Marketing, co-authored by Wellesley Hills Group's Presidents Mike Schultz and John Doerr, reached the top of the Amazon.com sales charts earlier this month by ranking:

• #1 in Business Management
• #1 in Marketing 
• #1 in Consulting 
• #21 in Overall Book Sales
  

Since its July 27 launch, Professional Services Marketing has been reviewed by major magazines, industry experts, and business leaders. Here are several top reviews:

Bruce Marcus, publisher of The Marcus Letter, said "Professional Services Marketing addresses the myths of marketing held by lawyers and accountants with little or no marketing experience, and it embraces strategy as well as tactics. It is a practical book...a guide to performance that covers every aspect of what we know today about the relationship between marketers and the professionals. It offers a platform for new ideas and concepts to deal with the changing nature of the professions and to the clientele served by lawyers and accountants, which, in the current economic climate, is crucial." Read the complete review here.

On his blog, Ian Brodie, consultant and trainer for professional service firms, said "What you won't find [in Professional Services Marketing] are unsubstantiated theories or concepts from product marketing crudely adapted to a services environment. Instead, it's based on practical, real-world-tested ideas." Read the review here.

When interviewed by Michael McLaughlin for Management Consulting News, author Mike Schultz said the one piece of advice he would give professional service providers about how to market most effectively would be "Before you go about any marketing tactic (or your overall marketing strategy), ask the question, 'What will it really take to make this a success?' I see firms that want to build rainmaking skills and a culture of business development success. So they contract for a two-day training seminar to solve the problem. If they asked, 'What will it really take to make rainmaking a success here?' they’d learn that it takes a lot more." Read the complete interview here.

For the complete list of reviews and for more information about the book, visit www.professionalservicesmarketingbook.com.

About Wellesley Hills Group
Wellesley Hills Group (www.whillsgroup.com) is a management consulting, marketing, and lead generation firm focused on helping professional services firms grow. Wellesley Hills Group publishes RainToday.com (www.raintoday.com) to provide a premium source of information for professional services firms and service practitioners to help them market and sell their services.

About RainToday
RainToday.com is the premier online provider of information, resources, and tools for service business rainmakers, marketers, and leaders. RainToday.com features the most up-to-date resources including articles by industry experts, how-to guides and tools, sales and marketing research reports, webinars and events, and a weekly newsletter. For more information, visit www.raintoday.com.

Contact Information
Adam Tokarz
Marketing Associate
Wellesley Hills Group
atokarz@whillsgroup.com

p. 508-626-9991 x212
f. 508-848-3082