Mike Schultz Joins Babson Faculty
FRAMINGHAM, MA - December 4, 2009 - Wellesley Hills Group is pleased to announce that Mike Schultz will join the faculty of Babson College in the spring of 2010 as an adjunct professor in the marketing department.
Mike's course, Services Marketing, will focus on topics covered in Mike's recently published book, Professional Services Marketing, including developing a service marketing strategy, new service design, branding, lead generation, selling, and leading the marketing function. The course will help students understand the dynamics of marketing services in relation to products, explain how marketing strategy and action differ for services firms, understand the pluses and minuses of, and how to implement, various marketing and sales tactics available to services firms, and recommend marketing and growth strategies for services firms.
Babson College is located in Wellesley, Massachusetts. It is recognized internationally for its entrepreneurial leadership in a changing global environment. U.S. News & World Report has ranked Babson’s MBA program #1 in entrepreneurship 15 straight years.
About Wellesley Hills Group
The Wellesley Hills Group (www.whillsgroup.com) is a management consulting, marketing, and lead generation firm focused on helping professional services firms grow. Wellesley Hills Group specializes in working with consulting, accounting, A/E/C, technology, legal, financial, and other services firms to increase revenue and generate higher profits. Wellesley Hills Group publishes RainToday.com (www.raintoday.com) to provide a premium source of information for professional services firms and service practitioners to help them market and sell their services.
Contact Information
Adam Tokarz
Marketing
Associate
Wellesley Hills Group
atokarz@whillsgroup.com
p. 508-626-9991 x212
f. 508-848-3082

