FRAMINGHAM, MA - January 23, 2006 - Wellesley Hills Group is pleased to announce that Mike Schultz and Bob Croston have each been chosen to present at Association for Accounting Marketing 2007 Summit. This year the conference is taking place in Savannah, Georgia on June 6-8th.

Mike Schultz will share with participants the newest research from RainToday.com on the future of direct marketing – what’s worked, what hasn’t, what business are planning to do in the future. He will share data from over 700 service businesses and teach participants how to apply the findings to grow.

Mike will focus on:

• Where direct marketing fits in relation to other tactics to generate new business leads
• How to make direct tactics work together
• Which offers are likely to generate the highest response
• What other companies have done that works (real-life case studies and examples)

In his own session, Bob Croston will share with participants the future of branding – using direct marketing to brand a service business.

Bob's session will focus on how to:

• Leverage direct marketing to enhance brand awareness, reach, and power
• Align branding campaigns with direct response marketing
• Create value based offers to heighten your brand perception
• Know where to spend money to get the best results
• Spend little money and still enjoy great branding effects
• Avoid common pitfalls that derail service business branding efforts
• Develop brand name recognition and brand preference

) to provide a premium source of information for professional service firms and service practitioners to help them market and sell their services.

Kelly Kerr

Marketing Assistant
Wellesley Hills Group
kkerr@whillsgroup.com

p. 508-626-9991 x209
f. 508-848-3082