FRAMINGHAM, MA - August 16, 2007 - Mark Fortune, Business Developer of Wellesley Hills Group, was recently quoted in Arizona Business Gazette on his article “The Three Cornerstones for Cold Calling.”

The article “Heed These 12 Do’s and Don’ts of Cold Calling” acknowledged Mark for his insightful advice regarding the clarity of the message delivered to prospects, where he recommends, “a slightly ambiguous message” to engage the prospect in conversation instead of a “tight message…delivered in the same manner as a ‘yes’ or ‘no’ question.” Mark’s canonical reasoning continued, as he advises readers to, “Remember, trust is missing in every cold call. By engaging prospects in conversation, where they can ask questions and receive answers, they start to develop a feeling of trust.”

The Arizona Business Gazette article continued on describing other best practices in cold calling.

The article "Heed These 12 Do’s and Don’ts of Cold Calling" was published in the August 16th issue of Arizona Business Gazette.

Read more about “The Three Cornerstones for Cold Calling”

) to provide a premium source of information for professional service firms and service practitioners to help them market and sell their services.

Contact Information
Kelly Kerr
Marketing Assistant
Wellesley Hills Group
kkerr@whillsgroup.com

p. 508-626-9991 x209
f. 508-848-3082