As a marketing and management consultant, Erica has worked with a variety of professional services firms to strengthen their marketplace messages and competitive positioning. Her experience includes planning, creating, and implementing branding, direct marketing, and lead generation programs. Quoted in publications such as MarketingProfs and Entrepreneur Magazine, her areas of expertise focus on direct and interactive marketing including; website development and usability, search engine optimization and marketing, email marketing, public relations, direct mail, copywriting, and event planning.

Along with her marketing responsibilities, Erica also serves as General Manager of RainToday.com, the professional's online source for insight, advice, and tools for growing a professional services business. She oversees the online publishing site's growth, product quality, marketing initiatives, content, and continuing usefulness to service firm marketers and business developers worldwide.

Erica holds a BA in Business Administration from Boston University School of Management and is an avid skier and martial artist. She also enjoys watching the Red Sox win (and doesn't like it very much when they lose).