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Challenge: Price Competition

You're one of the best providers in your industry. Your clients value your services immensely. But the firm down the street (or across the globe) that says they do the same thing you do (even though they don't) is winning new clients and driving down prices. New competitors are entering the market every day. What can you do?

If service buyers perceive that two services are the same, then they'll buy the lower priced service. If buyers perceive that there is a distinction—and they value that distinction—they'll pay more.

At the Wellesley Hills Group, we help firms get the prices they deserve for their services.

To find out more about our work in this capability area, please contact us.

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About Wellesley Hills Group

John Doerr Video

"At Wellesley Hills Group, we are dedicated to answering the question, what does it really take to make a professional services firm grow and succeed."

- John Doerr

President of Wellesley Hills Group and co-author of Professional Services Marketing