For each client, how we solve their challenges may be different, but the general reasons why service firms call us are often similar.

Lead Generation

• Creating Demand for Your Services: We need more leads, inquiries, meetings, etc. Our lead generation efforts aren't working like they should. How do we know which lead generation tactics will work for our services?

Strategy

• Growth Strategy: We want our service business to grow, but there are so many options to consider! We need a growth strategy we can be confident in.
• Price Competition: Our services are commoditizing. Competition is fiercer than ever. What can we do to show the true value of our services (and should we launch new ones)? How do we escape this price competition?
• Profitability: We've got the revenue. People are busy. Why don't we make any money?
• Firm Performance: We're going downhill. What's happening? Help!

Research

• Market Research: What do clients in our market want from their firms? What's new and different that we can offer? Are there opportunities in the market we can capitalize on? What's my competition doing? Where can we beat them? What do their clients think of them?
• Client Research: What do our clients think of us? What areas can we improve that will make a material difference in how much money they spend with us and how loyal they are to us?

Marketing and Brand

• Establishing a Brand: The better known companies in our industry win, and new competitors are making great headway building up their reputations. How do we create a brand and make it work for us?
• New Service Launch: We are launching a new service that, when it works, will mean millions to us in revenue and profit. What should we do to make sure our launch is a success?
• Thought Leadership: The thought leaders and established experts in our industry make the most money and get the best clients. How can we become thought leaders?
• Implementation: Year after year, we just can't seem to get anything done when it comes to marketing and selling. We get no traction!
• Specific Tactics: We're not happy with some of our tactical results in specific areas. We know our marketing and sales should be working better for us. How can we be better in individual areas?

Selling and Business Development

• Sales Training and Coaching: I'm an expert, not a salesman; how do I sell complex, trust-based services? How can I get the feedback and support I need to become a rainmaker?
• Sales Performance Improvement: How do we create a culture of business development and get everyone in the company to bring in more clients and to sell more to current clients?