Industry: Consulting and Training

Client:

A rapidly growing consulting and training company.

Challenge:

The client had outgrown its ability to deliver high quality seminars profitably. They needed a new seminar strategy to increase new offerings, improve seminar sales and marketing, and upgrade the quality of delivery and service in order to keep pace with their growth targets.

Intervention:

Wellesley Hills Group's consultants engaged a detailed analysis of the company's:

• Service offerings
• Seminar marketing and sales efforts
• Delivery and operations systems
• Evaluation and feedback methods

Our consultants also:

• Ran a training session for the client's consultants and instructors
• Implemented continuous improvements for all points of customer contact

Results:

After working with Wellesley Hills Group's consultants:

• Seminar and consulting revenue increased three-fold over a three year period
• Quality, as measured by customer evaluations, money-backs, and repeat business, increased by 25%
• Efficiency and teamwork, inspired by the re-engineered operational system, allowed company management to save significantly on event delivery, seminar marketing, and travel costs