Industry: Financial Services

Client: 

A 145-year old local savings bank with 17 offices.

Challenge: 

The bank lacked a strong image due to inconsistent marketing. They realized that the changing landscape of community banking called for an aggressive approach.

Intervention: 

The Wellesley Hills Group consultant:

• Examined the bank's products, corporate culture, and customers through focus groups and other qualitative research mechanism
  
• Focused the bank's marketing on compelling stories, based on actual events, that conveyed a sense of service and distinction
  
• Integrated the bank's message throughout a host of appropriate communication channels, including newspaper, radio, and direct mail
  
• Created supplemental marketing material to enhance the messaging, including online marketing, in-branch posters, and other collateral

Results: 

The bank grew from approximately $600 million in assets to over $1 billion in just two years.