Industry: Executive Education

Client:

The executive education center of a prominent northeast business college.

Challenge:

The center had been tasked by the president to grow revenues and show a profit within an 18-month time frame.

Intervention:

Wellesley Hills Group's consultant engaged a detailed analysis of the center's:

• Customer-base
• Market reach
• Brand recognition
• Program offerings
• Direct marketing
• Sales activities

Results:

The recommended marketing, sales, and program changes were implemented immediately. As a result, the center:

• Almost doubled its revenues within 18 months
• Management achieved its targeted profitability goals
• Leveraged their learning from the analysis and, in subsequent months, was able to further increase revenues and profitability with new offerings following the recommended models provided by Wellesley Hills Group's consultant