Industry: Technology

Client:

Everon Technology Services is an IT services firm seeking national growth and expansion. Everon is a leader in their industry, widely praised for their innovative approach to providing small business technology services, commitment to operational excellence, and dedication to customer service and satisfaction.

Challenge:

Everon sought guidance to help them make intelligent decisions about marketing their services and growing their firm.

Intervention:

The Wellesley Hills Group worked with Everon to achieve their goals by:

• Helping Everon to share the value and vision of their service set through various offers, including in-person seminars, white papers, speeches, webinars, letters, newsletters, and proposals
• Advising Everon on the process for raising fees for their services
• Training Everon's management on the best practices and skills for professional services business development through the Rainmaker Development Program
• Helping Everon with improving their brand, Internet marketing, direct marketing, and sales results

Results:

Through working with Wellesley Hills Group, Everon:

• Now has a marketing and demand creation plan laying out the roadmap for ongoing marketing and lead generation tactics
• Successfully increased their prices, yielding continued growth and improved margins
• Ran webinars and seminars for the first time, collecting over 500 registrations for the combined events
• Collected leads from their new marketing tactics and events that continue to fill the pipeline of the company
• Experienced 250% overall growth during the year