Industry: Training and Consulting

Client:

Communico Ltd. is a market leading provider of customer service training and strategy for world-class companies. Their clients include well-known brands such as Blue Cross Blue Shield, Pepsi, Morgan Stanley, and dozens of others.

Challenge:

Communico needed a significant, proactive marketing and sales engine to help them increase revenue and profits. Specifically, they needed:

• Differentiation in the marketplace
• Increased lead generation
• Integrated marketing communications
• Intellectual capital development and dissemination
• New service and product strategy

Intervention:

The Wellesley Hills Group approached this challenge by:

• Analyzing the overall marketing and sales processes at Communico
• Delivering marketing and sales plans
• Developing an intellectual capital strategy, which included publishing a book
• Changing the current sales process and strategy
• Implementing robust marketing communications, including direct mail, telephone calls, and a bimonthly e-newsletter
• Redeveloping Communico's website, including new look-and-feel and content
• Partnering with Communico to conceptualize, develop, and market a new e-learning product called MAGIC®  Workouts

Results:

• The implementation of Wellesley Hills Group's marketing and sales strategies have resulted in:
• Communico's position as a thought leader in their industry. This thought leadership has been attained through numerous marketing vehicles, including the pitching and acceptance of their book for publication by a major business book publisher
• Significantly increased interest in Communico's services through the launch of MAGIC® Workouts. At the first major trade show where Communico showcased Workouts, company sales leaders reported, "five times more traffic, interest, and leads for our services"
• A streamlined sales organization with increasing sales performance
• A successful launch of MAGIC® Workouts, which now generate regular leads for this new e-learning product and for all of Communico's services