Industry: Training

Client:

A global organizational development company that offers a full range of conferences, institutes, summits, public workshops, and distance learning programs.

Challenge:

Develop, market, and operate for-profit technology training centers for various remote clients throughout the United States.

Intervention:

Wellesley Hills Group's consultants analyzed each local market in detail, including each potential site's:

• Advertising and marketing vehicles
• Location selection
• Market potential
• Competition
• Instructor availability
• Market need for specific technical skills

In addition, our consultants conducted a brand recognition and perception study to review the acceptance of each center within the various markets.

Results:

Within two years of working with our consultants:

• The company established and started running twelve technical training centers with nineteen classrooms


• The twelve centers produced over $7 million in revenue


• The sales and marketing process and metrics that were created for lead generation, follow-up, and close resulted in exceptional closing rates of better than 10%


• The updated processes allowed for continuous lead generation improvement over time, and significant savings in advertising costs