| Making the Right Decisions about Marketing Strategy and Business Development | Seminar Description | As a service firm leader, you need to make decisions about marketing and business development that will shape the future growth and success of your firm. Before you can get to "doing" marketing and business development, you must answer questions such as: - What are our growth goals, and why do we think we can achieve them?
- What is the best mix of tactics to use for lead generation, sales, and marketing for us?
- What resources do we need to devote in terms of time, people, and budget to achieve results we're targeting?
- How should we structure and align marketing and business development teams (including billable professionals and staff members), what are their roles in the process, and what should we expect of them?
To help you answer these and other key questions that decision makers face when developing marketing and business development strategies, Wellesley Hills Group is pleased to offer Strategic Growth for Professional Services: Making the Right Decisions about Marketing Strategy and Business Development on December 10th. 
| What You
Will Learn | At this executive breakfast seminar, Mike Schultz and John Doerr, Co-Presidents of Wellesley Hills Group and Co-Founders of RainToday.com, will share insights into strategic planning to help grow your revenue. Specific topics we'll cover include: - Defining growth goals based on your overall business strategy
- Identifying the right level of budget and resources you need to allocate to reach your goals
- Creating a culture of business development for client acquisition and client growth
- Positioning your company's true value in the market
- Understanding the financial impact of brand and reputation leadership, including data from the 2008 Fees and Pricing in Professional Services benchmark report series
- Avoiding traps that lead to lack of implementation and revenue growth underperformance
| | Who Will Benefit | This seminar is designed for executive-level decision makers from consulting and professional services firms. Specific industries include: - Consulting (Management, HR, Training, etc.)
- Technology Services and Consulting
- Accounting and Financial Services
- Law and Legal Services
- Architecture and Engineering
- Other Business-to-Business Service Professionals
| | When | Wednesday, December 10, 2008 from 8:00 AM to 9:30 AM
(Continental breakfast and networking begin at 7:30 AM) | | Where | Boston Marriott Newton (directions)
2345 Commonwealth Avenue
Newton, Massachusetts 02466 | Registration | $45 - Register yourself and bring a colleague for free - Call (508) 626-9991 or Register Online
| | Special Offer | All attendees will receive a complimentary Marketing Strategy, Planning, and Budgeting Guide for Professional Services. 1 out of 10 attendees will receive a free 2008 industry report for their industry of Wellesley Hills Group and RainToday.com's latest research, Fees and Pricing in Professional Services (a $395 value).
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Attendance is limited. Reserve your seat for Strategic Growth for Professional Services today!
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